Award-winning, highly creative entertainment executive with senior level experience in marketing and promotional strategy. Innovative leader who excels in conceptualizing and executing dynamic creative campaigns for some of television’s most prestigious programming in all genres. Proven team leader who consistently delivers in driving ratings and revenue and managing multi-million dollar budgets.
BUZZ CREATIVE, Los Angeles, CA 2017 – present
Owner, Executive Creative Director 2005 - 2015
Go-to entertainment marketing agency for global and national promotional campaigns. Develop and execute award-winning multiplatform strategies for series launches, movie premieres, network branding, trailers, topical promotion, integrated marketing, sales presentations, and more.
The Good Doctor | S.W.A.T | Downton Abbey | The Big Bang Theory | Brooklyn Nine-Nine | Alex Inc. | Legends } American Idol | Bob’s Burgers | Blue Bloods | The Game | Criminal Minds | The Last Ship | One Day at a Time | Grey’s Anatomy | Burn Notice | Chris Gethard | Sarah Palin’s Alaska | Days of our Lives | Will & Grace | Suits | Castle | Deadliest Catch |
Let’s Stay Together | TLC: Police Women | Anger Management | Flashpoint | Bones |
Modern Family | My Dirty Little Secret | Baby Daddy | Kickin' It | I Can Do That | Project Runway | Undateable | SVU| Hot in Cleveland | Raising Hope | My Big Redneck Vacation | Community | 30 Rock | The Office | 3rd Rock | Glee | Desperate Housewives | Ugly Betty |
Rules of Engagement | How I Met Your Mother | Two and a Half Men | Seinfeld | Friends |
Old Christine | The Office | Entourage | Everybody Hates Chris | Everybody Loves Raymond
HALLMARK CHANNEL/HALLMARK MOVIES & MYSTERIES 2015 - 2017
CROWN MEDIA FAMILY NETWORKS, Los Angeles CA
Senior Vice President, Creative Services, On-Air Promotion
Creative leader of a team of 20 delivering standout entertainment marketing campaigns for on-air, digital, social media, ad sales, consumer marketing, affiliate advertising, and international sales.
Produced 360° advertising for 90 annual first-run movies & specials and 4 original series that drove year-to-year ratings growth by double digits & catapulted Hallmark Channel to #1 in cable in W25-54.
Developed short and long-term promotional strategies that brought Hallmark Movies & Mysteries its most successful year, making it the fastest growing entertainment network of 2016.
Launched a “12 Days to Christmas” campaign that increased W25-54 viewership by 17%.
Re-launched a floundering Season 2 series, transforming it into a Season 3 ratings hit.
Created an innovative three-phase launch campaign for a brand-new series that resulted in record ratings and the lowest median age demographic in Hallmark history.
Independently renegotiated announcer and music library contracts, reducing costs by 44%.
Created an internal special projects team tasked with producing innovative BTS content, resulting in a 200% increase in digital and social video views.
Boosted productivity and efficiency by implementing an editing training program for producer staff.
ADDITIONAL RELEVANT EXPERIENCE
NBC UNIVERSAL, Burbank CA
Vice President, Programming
Managed primetime comedy and drama series, providing input on behalf of the network at table reads, run-thrus and tapings. Assisted writers in formulating character arcs and storylines. Hired writers and directors, scheduled episodes, lobbied for promo and publicity coverage, coordinated product integration, mediated standards issues, and collaborated with business affairs on budget and breakage issues.
Vice President, Entertainment Marketing
Strategic and creative advertising and promotion for series, movies, and mini-series advertising and branding. Demonstrated leadership ability to oversee in-house staff of fourteen as well as out-of-house ad agency. Managed fiscal responsibilities for multi-million-dollar ad campaigns.
Creative & Special Projects Director, On-Air Promotion
Drove creative for original shoot campaigns and daily generic and topical promotion for NBC series. Managed budgets and in-house staff. Hired directors, writers, and key crewmembers.
Sr. Writer/Producer/Editor, On-Air Promotion
Produced, wrote, and edited on-air promos for NBC’S Must See TV primetime and late night programming.
Bachelor of Arts in Media Communication, Minor: Marketing
Oregon State University, Corvallis Oregon
Graduated Summa Cum Laude
Social Media Marketing
Portland Community College, Portland, Oregon
Film and Television Screenwriting & Development
UCLA Extension Film & Television Screenwriting & Development Courses | “Save the Cat!” Screenwriting Workshop | Robert McKee “Story Seminar” | Jack Grapes’ Method Writing
AVID, Adobe Premiere Pro & Final Cut Editing | Segment Producing | Newswriting | Author | Music Lyrics/Composition
PROFESSIONAL HONORS AND AWARDS
International Broadcasters Association: Best TV, Broadcast/Cable Entertainment Promotion
International Monitor Award Winner: Best On-Air Promotion
Gracie Award (AWRT): Outstanding National Commercial
Telly Award: Best Comedy Program Promotion
Promax Gold Medallions: Best Comedy, Daytime, Syndicated, & Generic Program Promotion
BDA International Gold Awards