JillRUnderhill@gmail.com

(818) 300-5955

LinkedIn.com/in/jillrunderhill

ENTERTAINMENT EXECUTIVE

 

Award-winning, highly creative entertainment executive with senior level experience in marketing and promotional strategy.  Innovative leader who excels in conceptualizing and executing dynamic creative campaigns for some of television’s most prestigious programming in all genres.  Proven team leader who consistently delivers in driving ratings and revenue and managing multi-million dollar budgets.

 

PROFESSIONAL EXPERIENCE

 

BUZZ CREATIVE, Los Angeles, CA                                                 2017 – present

Owner, Executive Creative Director                                                 2005 - 2015

Go-to entertainment marketing agency for global and national promotional campaigns.  Develop and execute award-winning multiplatform strategies for series launches, movie premieres, network branding, trailers, topical promotion, integrated marketing, sales presentations, and more.

 

The Good Doctor | S.W.A.T | Downton Abbey | The Big Bang Theory | Brooklyn Nine-Nine | Alex Inc. | Legends } American Idol | Bob’s Burgers | Blue Bloods | The Game | Criminal Minds | The Last Ship | One Day at a Time | Grey’s Anatomy | Burn Notice | Chris Gethard | Sarah Palin’s Alaska | Days of our Lives | Will & Grace | Suits | Castle | Deadliest Catch |

Let’s Stay Together | TLC: Police Women | Anger Management | Flashpoint | Bones |

Modern Family | My Dirty Little Secret | Baby Daddy | Kickin' It | I Can Do That | Project Runway | Undateable | SVU| Hot in Cleveland | Raising Hope | My Big Redneck Vacation | Community | 30 Rock | The Office | 3rd Rock | Glee | Desperate Housewives | Ugly Betty |

Rules of Engagement | How I Met Your Mother | Two and a Half Men | Seinfeld | Friends |

Old Christine | The Office | Entourage | Everybody Hates Chris | Everybody Loves Raymond

 

HALLMARK CHANNEL/HALLMARK MOVIES & MYSTERIES              2015 - 2017

CROWN MEDIA FAMILY NETWORKS, Los Angeles CA

Senior Vice President, Creative Services, On-Air Promotion

Creative leader of a team of 20 delivering standout entertainment marketing campaigns for on-air, digital, social media, ad sales, consumer marketing, affiliate advertising, and international sales.  

  • Produced 360° advertising for 90 annual first-run movies & specials and 4 original series that drove year-to-year ratings growth by double digits & catapulted Hallmark Channel to #1 in cable in W25-54.

  • Developed short and long-term promotional strategies that brought Hallmark Movies & Mysteries its most successful year, making it the fastest growing entertainment network of 2016.

  • Launched a “12 Days to Christmas” campaign that increased W25-54 viewership by 17%.

  • Re-launched a floundering Season 2 series, transforming it into a Season 3 ratings hit.

  • Created an innovative three-phase launch campaign for a brand-new series that resulted in record ratings and the lowest median age demographic in Hallmark history.

  • Independently renegotiated announcer and music library contracts, reducing costs by 44%.

  • Created an internal special projects team tasked with producing innovative BTS content, resulting in a 200% increase in digital and social video views.

  • Boosted productivity and efficiency by implementing an editing training program for producer staff.

 

ADDITIONAL RELEVANT EXPERIENCE

 

NBC UNIVERSAL, Burbank CA      

Vice President, Programming   

Managed primetime comedy and drama series, providing input on behalf of the network at table reads, run-thrus and tapings. Assisted writers in formulating character arcs and storylines.  Hired writers and directors, scheduled episodes, lobbied for promo and publicity coverage, coordinated product integration, mediated standards issues, and collaborated with business affairs on budget and breakage issues.

 

Vice President, Entertainment Marketing  

Strategic and creative advertising and promotion for series, movies, and mini-series advertising and branding. Demonstrated leadership ability to oversee in-house staff of fourteen as well as out-of-house ad agency.  Managed fiscal responsibilities for multi-million-dollar ad campaigns.  

 

Creative & Special Projects Director, On-Air Promotion    

Drove creative for original shoot campaigns and daily generic and topical promotion for NBC series.  Managed budgets and in-house staff.  Hired directors, writers, and key crewmembers.

 

Sr. Writer/Producer/Editor, On-Air Promotion    

Produced, wrote, and edited on-air promos for NBC’S Must See TV primetime and late night programming.

 

EDUCATION

 

Bachelor of Arts in Media Communication, Minor: Marketing

Oregon State University, Corvallis Oregon

Graduated Summa Cum Laude

 

Social Media Marketing

Portland Community College, Portland, Oregon

 

Film and Television Screenwriting & Development

UCLA Extension Film & Television Screenwriting & Development Courses  |  “Save the Cat!” Screenwriting Workshop | Robert McKee “Story Seminar”  |  Jack Grapes’ Method Writing

 

ADDITIONAL SKILLS

 

AVID, Adobe Premiere Pro & Final Cut Editing  |  Segment Producing  |  Newswriting  |  Author  |  Music Lyrics/Composition

 

PROFESSIONAL HONORS AND AWARDS

 

International Broadcasters Association: Best TV, Broadcast/Cable Entertainment Promotion

International Monitor Award Winner: Best On-Air Promotion

Gracie Award (AWRT):  Outstanding National Commercial

Telly Award:  Best Comedy Program Promotion

Promax Gold Medallions:  Best Comedy, Daytime, Syndicated, & Generic Program Promotion

BDA International Gold Awards